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What Do Google Review Ratings Mean?
How do they work and can they help or hurt your business? You’ll see a Google review rating when you do a Google search for a service or product. A company name appears, and there is usually a review area in the right sidebar where Google provides a description, the...
The Pitfalls of Artificial Intelligence (AI) Generated Content
Could AI Content Be Subject to Copyright Infringement? Perhaps you want to write an article for your website or someone else’s website, and you realize that ChatGPT could write the article for you. You wouldn’t have to do much work. After entering your prompt, AI...
Adapting Business Marketing to the Times
Remolding Your Business Based on Consumers’ Needs Adapting business marketing to fit the current pandemic situation has been on the minds of business owners all over the country. For decades, the businesses that have adapted have been the ones that survived. And by...
Step by Step Website Building
Boosting Your Business Although many businesses have reopened, we’re still in uncharted territory while we cope and do business during the current pandemic. Now more so than ever before, people are plugged into the digital domain. As of April 2020, statistics showed...
Three New Websites Built by Web Perseverance
Expanding Businesses Through Websites Recently, we created new websites for three of our clients. During this time of Covid-19, the Internet has remained alive and well. In fact, the Internet has been a lifesaver for many businesses, providing a means to continue...
Sexual Harassment by Customers—Employer Responsibility
Could You Be Liable If a Customer Harasses Your Employee? Employers must address sexual harassment by customers in addition to harassment by other employers. Courts can hold employers accountable if they fail to take reasonable actions to prohibit a hostile work...
Internet Ethics and Deceptive Practices
Selling Links from High Profile Websites and Other Unethical Practices Internet ethics is coming into the media spotlight as an increasing number of deceptive practices have arisen. There's no question that the Internet is a new frontier. Just as the Old West had...
Using Negative Space in Web Design
Directing the Website Viewer’s Attention Negative space refers to the space surrounding the main subject/object in an image, picture or photograph. Artists have long known that negative space can make the subject stand out or get lost. On the other hand, positive...
M MacKinnon: The Piper’s Warning
M MacKinnon and DartFrogPlus announce the second novel in the Highland Spirits series—The Piper’s Warning—a paranormal romance set in the magical Scottish Highlands. Available on Amazon and other online platforms as well as selected bookstores, this novel has...
Top 10 Must Have Terms in any Employment Contract
Whether you are an employee who just secured their dream job, or an employer who has made a key hire, there exist certain key terms and obligations that must specifically be set forth in any resulting employment contract to protect all parties’ interests and set the...
The Right Marketing Strategy
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